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Software capster1/2/2024 Instead, we go back to the core of what people need inside and outside of the car, and iteratively build up our platform from there. ![]() Since we started building our platform from scratch, we don’t look at what existing products are doing. Like that, we can reduce the complexity of the infotainment system, resulting in higher usability and a product that is on par with other tech products.Īn iterative design process By approaching it as a software product that is independent of the car, we develop it like one. It is better to give access to those outside of the car via a smartphone. For example, there is no need to clutter the infotainment system with endless settings that are not relevant while driving. All with seamless connectivity between the devices on the platform. Others are available via a smartphone app or other integrations. Some of the features of our software platform are available inside the car, in the form of an infotainment system. We control what information we show in each context. ![]() We see all car software as one platform with seamless connection between all devicesĪn end-user experience on par with the best tech products One advantage of this approach is a holistic view of the user experience. We see all end-user software as one platform that is independent of the car, not as separate products. At the core of this, is our view that this software should be ubiquitous. How are we tackling these challenges?Īt Snapp Automotive, we are developing the next generation of in-car software. Today, there is no way to manage vehicles in this network, other than with smartphones. A vehicle is a node in a complex network and it needs to communicate seamlessly with all services. Any logistics or transportation company uses several connected services to plan, communicate and manage its fleet. Or you want to create a schedule to charge the car when it is most convenient.Īnother reason is the commercial side. ![]() Maybe you want to lend your car to friends and you want to give them remote access. When you are sitting at home, you may want to plan a trip and send it to the car. It is a mistake to think that all interaction with a car happens around driving. To car companies, the vehicle is at the center of the user experience Why is it important?
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